Arbor
Arbor
My Role
The Arbor Collective is a Venice, CA based lifestyle brand with a timeless blend of craftsmanship, forward thinking construction, and commitment to the environment.
As Creative Director I led the creative development of all branded product solutions and global visual brand communications.
Established the first in-house art department, led the brand artist network program and reported directly to the Founder and CEO.
arborcollective.com
Arbor Apparel //
Brand Identity
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Establish The Arbor Collective’s new apparel brand identity for brand/product relaunch.
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Developed apparel brand creative identity, design system and design kit for sustainable product packaging while building off the brand equity established by the graphic elements in the legacy design.
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Creative + Design + Art Direction, Graphic design.
Arbor Apparel Brand #
Creative + Design &
Art Direction *
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Establish the visual communication expression for the Arbor apparel brand and lead the vision for all branded product solutions and sustainable product marketing campaigns.
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Produced and directed all apparel video/photography content, social, media and B2B sales/marketing materials.
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Creative + Design + Art Direction, video direction & production, graphic design.
Arbor Collective Brand # Identity > Creative + Design &
Art Direction *
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Direct global creative and visual design for the Arbor Collective brand across all product verticals.
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Creative lead on all art, photography and graphic design for 360 sales/marketing campaigns, branded product solutions, artist network short film series, product collaborations and experiential art shows/installations.
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Creative + Design + Art Direction, video direction & production, graphic design.
Arbor Collective Website #
Creative + Ui Design
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Refresh the Arbor Collective brand website across all product verticals.
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Led creative development of Arbor brand website experience/Ui design system, directed and produced all online platform product photography/video content for all verticals.
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Creative + Design Direction, UX design, Ui graphic design
Brand Logo Tees >
Design + Illustration
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Every season required the creation of all branded graphic tees. Pioneering the blend of Organic Cotton/Bamboo Viscose blanks, Arbor Collective tees were Made in the USA.
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Created a collection of fresh but timeless surf, skate, snow inspired tee graphics using sustainable printing techniques and materials like soy and water based inks.
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Creative + Design + Art Direction, Graphic design, Illustration.
Arbor Snowboards #
Creative + Design &
Art Direction
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The Arbor brand began with the natural wood top sheet snowboard and every year each new line of product needed to push the limits of what was possible technically and creatively.
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Every year I collaborated with some of the best street artists, illustrators and designers to produce award winning Arbor Snowboard product lines. Each season I worked alongside incredible product teams to research and develop use of new dyed woods and graphic printing techniques to create a one of a kind look in the market.
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Creative + Design + Art Direction, Graphic design, Illustration.
