Astra+
Analog
Method
Listen > Think >> Generate >>> Evolve *
Listen > Think >> Generate >>> Evolve *
Layers of
Insight & Direction
Ideation System + Process
Seen & Heard (Listen)
Seen & Heard (Listen)
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Through active listening and openly engaging with fundamental needs and challenges, this process reveals essential insights and lays the groundwork for informed creative solutions.
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A clear set of needs and expectations are synthesized into a structured brief, orienting everyone involved toward an actionable foundation for the project.
Beyond The Surface (Think)
Beyond The Surface (Think)
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Qualitative and quantitative data is gathered to uncover unique perspectives, interests, and needs that will guide the project’s creative direction.
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A roadmap for sustained alignment throughout the generative process between business objectives and target audience expectations is established.
Visual Love Language (Generate)
Visual Love Language (Generate)
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Direct and execute plans of action using cross functional collaboration to guide the creative generative vision from concept to completion.
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Imagine, produce, critique and manage creative work with decisive grace and technical sophistication at every level of creative production.
Lessons Learned + Others Found (Evolve)
Lessons Learned + Others Found (Evolve)
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Performance improvements are made to creative assets for a consistent end-to-end brand experience across all project touch-points and mediums.
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An iterative approach designed to cultivate actionable insights, identify and prioritize key initiatives and ensure that creative work is always aligned on the brief and strategy.
Let’s Get To Work!
Let’s Get To Work!
No fuss, low stress, all business. One stop shop of creative excellence tailored for small to mid size agencies, businesses and brands.
I’m an expert at bringing ideas to life while delivering tangible business value for an array of marketing and brand needs, industry verticals and digital platforms.
Hire me for project-based creative studio services, day rates, hourly consulting, or mix and match skills for a custom subscription fee.
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Focused on growth initiatives, product launches, CEO presentations, premium sales + pitch decks, with a history of supporting executives across a multitude of industry verticals and digital platforms.
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20+ years of experience as a brand builder, creative leader, and multi-disciplinary problem solver strategically positioned to help small/mid size brands navigate disruptive times while growing their business and customer base.
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Dedicated to making award winning, bespoke, impactful and memorable brand creative, with a robust understanding of the concept to completion process across an array of disciplines and platforms.
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I’m a one stop shop for creative excellence while being responsive, cross functional, deadline driven and accountable working with teams or individuals as a Director and an individual project contributor.
Skills + Services
My Thinking
Behind the Thinking
If You Build It They Will Come (Creative)
If You Build It They Will Come (Creative)
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Establish attention and credibility using creative persuasion and tactical influence to motivate audiences toward something familiar but also new.
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Activate audiences with creative invitations to transform their daily experience while also promising a solution that will still work tomorrow.
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Establish a brand north star- mission, values, promise, narrative, targeting and positioning for sustaining intimacy, meaning and value with customers and evangelists.
Aesthetic Empire (Design)
Aesthetic Empire (Design)
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Design an iconic piece of memorable symbolism while introducing the core brand communication expression.
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Establish a visual love language using principles, elements, components and rules of governance for designing repeatable and measurable creative outputs over time.
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Transform a set of intentional business objectives into a visible and functional design experience or object for daily use.
Show & Tell (Content)
Show & Tell (Content)
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Blend facts and fiction to authentically express brand narratives that can draw audiences toward your existential reasons for being.
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Cut through the noise with clear purpose and value in the moment, while continuously motivating your audience with something that feels familiar but always new.
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Align your brand with a larger purpose by telling a powerful and emotive story that can grow and inspire your audience in a more impactful way.
Harness The Wind (Strategy)
Harness The Wind (Strategy)
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Look beyond the surface to uncover unique patterns, perspectives, interests, and customer needs using a variety of data sources and research methods.
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Get intimate and walk a mile in your customers shoes by examining personality traits, habits and biases to ultimately provide them with what is desired.
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Understand the creative angle to approach a brand risk reward paradigm by synthesizing insights into a strategic plan of action.
True Costs (Operations)
True Costs (Operations)
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Have your fundamental project expectations securely managed using new school digital tracking tools, combined with the old school art of diplomacy and a little courage under fire.
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Use an expert conductor of moving trains to manage your project risk, create the budget, manage vendor costs, contracts and legal liability.
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Access a custom built system for achieving specific project requirements, technical specifications, creative ownership and regulatory compliance for every project.
Mind Games (Generative Coach)
Mind Games (Generative Coach)
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A guide to exploring your professional hierarchy of importance and a process for revealing personal meaning from chaos, all translated into tactics needed to improve creative outcomes.
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Access a custom built library of learning modules, playbooks and tool kits designed for creative improvement at all levels of professional experience.
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1on1 sessions focused on forging lasting professional connections along with guidance for creating safe, supportive and honest relationships with yourself and your colleagues and collaborators.
AI: Code of Ethic
The Art of Asking:
Using AI where it makes sense.
To realize the promises of AI, you must first know how to ask the right questions.
My approach is built on a hybrid philosophy that bridges the gap between advanced digital tools and trusted human guidance.
This effort is supported by regular evaluation and performance testing, balancing the value, risk and transparency needed to generate content-rich AI outputs for any client, project and budget.
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In the age of AI, it’s more important than ever to make decisions that are understandable and open to audit. I believe in accountability, inclusivity and strive to prevent unfair or discriminatory AI practices at every step of the creative process.
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I prioritize clarity, reasoning, meaningful insights and content rich outputs that allow humans to see how and why AI conclusions are reached every step of the way.
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I’m dedicated to serving a positive purpose and I’m committed to fairness, avoiding biases, respecting privacy and always considering the environmental impact of my generative AI work.
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I always strive to exercise appropriate judgment and care in the development, deployment, and use of AI, ensuring outputs exist within established cultural, commercial and legal boundaries.
Curious? Book A Free 30 min Virtual Discovery Session.
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See For Yourself.
See For Yourself.
Let’s make things a little easier by scheduling a free 30 min virtual discovery session.