Expressing culture, heritage and sense of self through style.

Create a new Kohls brand identity for a six part docu series and social media campaign.

We designed a new custom identity that integrates the Kohl's accent (‘) branding/logo element, with original illustrated graphic elements. This solution reminds the viewer of the brand, but also the human touch and the unique culture and individuality of those featured in the series. Each individual and story was given a custom title design along with a graphic design kit that was used across all video assets in the campaign.

Creative design direction, art direction, graphic design.