Explore food mysteries and reveal the truth behind what we eat.

Create a design system and show graphics for a six episode network tv show, promo materials and various social media content.

Zooey acts as our north star narrating heavily designed motion graphic sequences throughout the show. Through a series of 2-3 min explainer videos, virtual in-store scenes and graphic pop ups, the incredible stories of our food system are brought to life using 2d collage style illustrations, photography and various paper elements.

Creative design direction, art direction, graphic design.