The clothes we wear have the power to help the planet.

For Earth Month 2022 Thredup challenged us to create a branded 360 Ad campaign centered around people and the planet.

This branded campaign focused on data and how individual thrifting can help solve the fashion waste crisis. Through this approach we created various social, digital and traditional OOO placements throughout high traffic areas of Seattle, including Lumen Baseball Field, Pike Place and on ride sharing vehicle wraps.

Creative design direction, art direction, graphic design.